What aspect does Good Clinical Practice (GCP) emphasize?

Good Clinical Practice (GCP) is a fundamental principle in clinical research that emphasizes the protection of trial participants' rights, safety, and well-being, as well as ensuring the integrity of data collected during the trials. This set of ethical and scientific quality standards aims to ensure that clinical trials are conducted in a consistent and ethical manner.

One of the core tenets of GCP is obtaining informed consent from trial participants, ensuring that they understand the nature of the trial, potential risks, and their rights to withdraw. Additionally, GCP emphasizes maintaining robust data management practices to uphold data integrity, meaning that the results of clinical trials are accurate, credible, and reliable.

This focus on participant protection and data integrity is vital, as it helps ensure that research findings are valid and can be used to inform decisions about the safety and efficacy of new therapies. In contrast, other options, while related to broader aspects of research and regulatory oversight – such as financial accountability, regulatory compliance of drug advertisements, and marketing strategies – do not capture the essence of what GCP prioritizes in its framework.